Social Media Marketing:

1. Strategy Development: Determine goals, target audience, messaging, and platforms to focus on.

2. Content Creation: Develop engaging and relevant content, including posts, images, videos, and stories.

3. Content Calendar: Plan and schedule content in advance to maintain consistency and relevance.

4. Audience Engagement: Interact with followers, respond to comments and messages, and foster community engagement.

5. Analytics and Optimization: Analyze performance metrics such as reach, engagement, and conversions to refine strategies and improve results.

6. Paid Advertising: Plan and execute paid advertising campaigns on social media platforms to reach specific target audiences and achieve marketing objectives.

Account Management:

1. Profile Setup and Optimization: Create or optimize social media profiles to accurately reflect the brand or individual and attract followers.

2. Monitoring and Maintenance: Regularly monitor social media accounts for activity, respond to inquiries, and ensure brand consistency across all platforms.

3. Follower Growth: Implement strategies to grow the audience base organically through content creation, engagement, and collaborations.

4. Community Building: Foster a sense of community among followers by encouraging interaction, sharing user-generated content, and hosting discussions.

5. Crisis Management: Handle negative feedback or crises swiftly and professionally to minimize damage to the brand's reputation.

6. Reporting: Provide regular reports on account performance, including growth metrics, engagement rates, and other key indicators.

Both social media marketing and account management require a deep understanding of the target audience, platform algorithms, and industry trends. It's also essential to stay updated on changes in social media platforms and adjust strategies accordingly to ensure maximum effectiveness.